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FCC installs its first bus shelter in New York

20/12/2006

FCC installs its first bus shelter in New York

  • CEMUSA expects revenues of 1.6 billion euro

Cemusa, an FCC subsidiary which was awarded a 20-year franchise by New York City to install and exploit advertising on urban furniture, has installed the first of the 3,300 bus shelters that will dot the city, in a ceremony presided over by the city's mayor, Michael R.  Bloomberg.

This is the largest urban furniture advertising contract in the world, and bidders included the world's leading companies in the field of outdoor advertising and communication, such as Viacom, Clear Channel, Van Wagner with Verizon and JC Decaux with NBC-Universal.

Over the 20 years of the concession, CEMUSA expects to bill 1.6 billion euro.

Mayor Bloomberg stated that "for years, New Yorkers have been waiting for new street furniture, and today, they will finally begin to see the results of this agreement," adding that the contract will generate more than 1 billion dollars in revenue for the city.

The bus shelters, the first of which has been installed on Queens Boulevard at 82nd Avenue, have enhanced lighting and route information, which will benefit the 2.5 million people who use the city's mass transit systems every day.

Like all the site furniture in this franchise, the bus shelters have a simple, contemporary design that allows them to blend seamlessly into the varied streetscapes of New York City. The design, created exclusively for New York City by Grimshaw, features a stainless-steel portal frame, extensive use of tempered glass, and an elegant glass roof that filters light onto the sidewalk.

The contract also involves installing 20 new automatic public toilets, replacing 330 newsstands and maintaining bus shelters, 600 of which have already been repaired.

On 26 June, Cemusa began operating the existing site furniture and made the first payment (50 million dollars) to officially commence the concession.

Cemusa will create over 100 new jobs in New York and it will have offices in Manhattan and manufacturers in Queens and the Bronx. The residents of the city's five boroughs will benefit from the new street furniture.

In 2007, Cemusa will install more bus shelters and will begin replacing newsstands and building new public toilets. Most of the items of street furniture that are removed will be recycled.

Cemusa is a world leader in the design and production of street furniture and outdoor advertising.  As part of its commitment to New York City, Cemusa's offices will be located in the historic midtown Graybar building, with local people in key positions of responsibility, benefiting the local economy as their employment contracts will be for longer than the existing concession.

The site furniture contract will lead to the creation of over 100 direct jobs and another 30 jobs at partner firms in the five boroughs.

Cemusa currently provides a number of municipal services in the cities of Miami, San Antonio, Boston and New York. It is Spain's leading street furniture company with a presence in 110 cities in 11 countries of Europe and the Americas, operating over 110,000 displays (bus shelters, toilets, news-stands, information panels, etc.).