This initiative is framed within the search for ideas launched last November within the SmartKalea project, which is led by the municipal local development company Fomento de San Sebastián-Donostiako Sustapena.

The SmartKalea project aims to implement smart solutions in specific geographical areas with an innovative public-private collaboration model that integrates all the agents co-existing in the area of a city from a smart perspective – the public, businesses, technology companies and municipal departments.

The SICCAR pilot initiative joins the replicable best practices being promoted from FCC Medio Ambientewithin the value chain in order to better understand and connect with the needs of the public and to drive changes that promote a cleaner, smarter and more inclusive development.

Through SICCAR, the aim is that society participates proactively in improving the street cleansing in the Calle Mayor in San Sebastián, encouraging environmentally responsible behaviour in a playful and innovative way through the ICTs, in this case through the SICCAR application (www.siccar.eu) that incorporates gamification and public perception techniques. The data obtained with the application will allow the effectiveness of awareness campaigns to be measured and the preparation of a diagnosis of the users’ perception of street cleansing service. This will help implement improvements to the service and to the municipal services department itself.

The project has the collaboration of the trade establishments (shops and catering) in the Calle Mayor in San Sebastián which, by joining the initiative, will act as its prescribers and promoters of best environmental practices.

FCC Medio Ambiente (the Spanish brand for FCC Environment) has started the SICCAR initiative (service to promote environmentally responsible public behaviour), developed by its Gipuzkoa-Navarre Branch and its Coordination and Development Department in collaboration with the Tecnalia Technology Centre.

This initiative is framed within the search for ideas launched last November within the SmartKalea project, which is led by the municipal local development company Fomento de San Sebastián-Donostiako Sustapena.

The SmartKalea project aims to implement smart solutions in specific geographical areas with an innovative public-private collaboration model that integrates all the agents co-existing in the area of a city from a smart perspective – the public, businesses, technology companies and municipal departments.

The SICCAR pilot initiative joins the replicable best practices being promoted from FCC Medio Ambientewithin the value chain in order to better understand and connect with the needs of the public and to drive changes that promote a cleaner, smarter and more inclusive development.

Through SICCAR, the aim is that society participates proactively in improving the street cleansing in the Calle Mayor in San Sebastián, encouraging environmentally responsible behaviour in a playful and innovative way through the ICTs, in this case through the SICCAR application (www.siccar.eu) that incorporates gamification and public perception techniques. The data obtained with the application will allow the effectiveness of awareness campaigns to be measured and the preparation of a diagnosis of the users’ perception of street cleansing service. This will help implement improvements to the service and to the municipal services department itself.

The project has the collaboration of the trade establishments (shops and catering) in the Calle Mayor in San Sebastián which, by joining the initiative, will act as its prescribers and promoters of best environmental practices.

Benefits of this initiative for the public

• Greater public awareness.
• Use of ICTs as new communication channels.
• Improved cleaning of the Calle Mayor.
• The efficient use of resources (water and power) in urban cleansing.

The promotion of environmentally responsible public behaviour will be assessed with four main indicators

• Social participation.
• Satisfaction with the street cleanliness condition.
• Cleansing service quality indicator.
• Integrated SICCAR indicator (participation + quality).